Concord has promoted Andy Serrao to chief creative officer of Concord Label Group, where he will oversee A&R and strategic marketing across Concord Records, Fearless Records and Rounder Records. 

Serrao, who joined Fearless shortly after its 2015 acquisition by Concord and later became its co-president, has helped guide successful campaigns for Ice Nine Kills, I Prevail, Pierce the Veil and The Pretty Reckless. Prior to Fearless, he logged time in the A&R departments at Atlantic/Roadrunner Records and Pure Noise.

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He’ll report to Concord Label Group CEO Tom Becci and continue to be based out of the company’s Los Angeles office.

“Andy’s success at Fearless over the past seven years, along with his ability to build and lead an exceptional team and artist roster, made him the clear choice for this role,” Becci said. “He embodies the kind of creative leadership we value – hands-on, intentional and grounded. I’m excited to watch him step into this challenging new position.”

His promotion comes as BMG Rights Management, a division of German media giant Bertelsmann, is in active negotiations to acquire Concord, with both companies said to be working through equity and stock components of a potential deal that could exceed $6.6 billion. 

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“I’m deeply grateful for the opportunity to lead the wider CLG team in work I truly believe in – supporting artists, serving music fans and helping connect with the next generation of the two in meaningful ways,” said Serrao in a statement. “We’re fortunate to be stewards of the careers of Concord Label Group’s artists, past, present and future, and of their music. At the end of the day, our success comes from a shared vision and commitment to our artists and to one another. We have no choice but to do work that makes them both proud.”

Check out a stacked rundown of this week’s staffing news below: